Oklahoma Tourism Department Launches New Tourism Initiative

The Oklahoma Tourism department has created a new campaign designed to get more people to visit the state.

The campaign is called "Imagine That" and highlights the state's best parks, museums, restaurants and more.

Related Story: Oklahoma Musicians Featured in 'Imagine That' Campaign to Boost Tourism

Lieutenant Governor Matt Pinnell says a thriving tourism industry is key to helping the state grow.

"This campaign showcases the best of Oklahoma and demonstrates the state's potential to a global audience. We are not just competing with 49 other states," said Pinnell.

Each ad for the campaign features music from a different Oklahoma-based artist.