On Friday morning, Apple will begin to sell its iPhone 5 in stores. Analysts are predicting the company will sell up to 10 million of the smart phones by the end of September.
Similar to previous release dates, people will line up outside of stores anxiously waiting to buy the phone, making the 4S outdated technology.
"I think [Apple] has a bit of a cult following," Apple consumer Mason Gist said.
Lines from the 2012 release date proved Gist to be correct. Apple lovers seem to always need the latest and greatest model of the company's products.
"It's increased customer demand it seems with every one of these [releases]," Ryan Stafford, Oklahoma AT&T director of sales said.
Oklahoma stores started pre-orders on Friday, Sept. 14. Demand since that time has analysts saying this will be Apple's best seller yet, but why such Apple-exclusive enthusiasm?
"It is kind of a trend-setter," Stafford said.
Stafford says the fact that Apple was the first to make a touch screen smartphone has a lot to do with Apple's success.
"Right now, I'm not ready for an upgrade, but hopefully I will get one soon … if someone will buy me one," laughed Apple consumer Lane Tinsley. "That's my plan."
For those holding off with an older model, know this, experts say the value of the iPhone 4S phones are falling fast.
"On the [iPhone 4S,] it's going to drop to … $100, easily," Scott Quan, Xpress Cellular Repair of Edmond owner said. "The sooner you sell it, the more value there is to it."
Gist, an Apple guru, gave News 9 his early review. He is excited about the iPhone 5, but says the huge drawback is, that unlike iPhone 5's predecessors, it will have a different charger. That means more money at the checkout stand.
Major cell phone stores in the metro will open at 8 a.m. Friday. Best Buy will open at 9 a.m.
Experts say it costs Apple about $200 to make each phone, which sells for between $200 and $400 with a new two-year service plan. It will cost from $650 to $850 without any upgrades from your service provider.