Apple on Tuesday announced four new iPhones and a redesigned Apple Watch. Here's what's new with its iPhone 13:
"iPhone 13 could push 5G to roughly 250 million customers," Ives said. "Most consumers update their phones every three years so if you didn't get a 5G phone last year, there's a greater chance you will this product cycle. This puts 5G in the hands of a lot of consumers, who will want to make the most of the technology. We believe the iPhone 'supercycle,' which includes other devices and services, will translate into a $3 trillion market cap for Apple in 2022."
The iPhone 13 is a powerful and capable device. But if you're like most people, you probably don't need to upgrade your smartphone every year.
While Apple fans may argue that every new iPhone is the latest and greatest, in recent years each upgrade has proved to be an iteration on the previous model — not a breakthrough. If you have one of the latest models, such as the iPhone 12 or even the iPhone 11, don't feel pressured to upgrade, even if you lack 5G capability. While 5G is indeed a transformational technology that has the potential to enable lots of cool innovations, its rollout has been slow — it's not even available yet in most markets.
But there is one group of customers who might find the iPhone 13 — especially the Pro and Pro Max models — to be more essential: people who work remotely.
"The iPhone 13 announcement is almost counterintuitively important," said Apple analyst Rene Ritchie. "The focus is on the processor, camera and radio updates rather than big design changes. It's not as flashy as a redesigned phone, but the additional power and 5G features are significant for a lot of people."
Apple also announced the Apple Watch Series 7, featuring the first major redesign of the smartwatch since it debuted in 2015.
The new watch's square edges and flat screen match the iPhone, iPad and Mac designs. The Apple Watch Series 7 has also received a processor update — the S7 SiP (System in Package). The S7 chip should provide additional performance with less drain on the battery.
Although the new watch does not include additional health features, Apple watchers say a thermometer and blood sugar sensor are rumored for subsequent devices.
Apple also redesigned the iPad Mini with square edges to make it more closely resemble the iPad Air and iPad Pro. The refreshed tablet also comes with a new processor that makes it several times faster and more power-efficient than the previous generation. Apple also updated the base model iPad with the same processor. Prices will start at $329
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Apple also announced the latest iteration of the iPad on Tuesday, the iPad 9. The device, powered by the A13 processor, promises impressively fast performance (compared with high-end Android tablets, per Apple) and an upgraded 12MP ultrawide front-facing camera.
But that's not all the tablet news: There's a new iPad Mini on the way as well. The iPad Mini 6 features an edge-to-edge liquid Retina display, Apple Pencil support, a USB-C port and 5G connectivity. And like the iPad 9, the new Apple tablet now makes use of Center Stage, so its camera will stay trained on you even if you move around during your FaceTime or Zoom calls.
The iPad 9 starts at $329 for the 64GB model, while the iPad Mini 6 starts at $499. Both are available for pre-order today, and will be available on Sept. 24.
First published on September 14, 2021 / 2:32 PM
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