You might be inclined to call some of these items priceless, but everything plus the kitchen sink had a price today at Dakil Auctioneers.
But it was the one of a kind OU items that made this a once in a lifetime opportunity.
"It seems like everybody wants a piece of Sooner Legends," said Louis Dakil, owner of Dakil Auctioneers.
And there were plenty of pieces, around 2,000 memorabilia items were auctioned off Thursday.
Edmond resident Randy Rognas was bidding for his son Eric, who is interested in some Steve Owens pictures.
Father and son have OU connections. Eric was a roughneck.
Randy grew up with Steve in Miami, OK and the two became good friends.
Years later in 1992 Randy took his son to an alumni game, and the two went on the field after to say hello to the former Heisman winner.
"Steve looked up, and he saw me over my son's shoulder, and it was emotional," said Rognas.
While the day brought back fond memories for many, there is still a measure of bittersweetness, a reminder that a Norman institution is no more.
But with every item sold, the memory of Sooner Legends, lives on.
"They're going to go to homes, museums. People are going to take this memorabilia and these artifacts and things, and keep them for a lifetime,” said Dakil .
As for the land the hotel is on, it will be up for bid at a future date because the property is currently being re-surveyed.