My 2 Cents: Oklahoma’s New Logo And State Branding Isn’t Great

Wednesday, February 19th 2020, 12:07 am
By: News 9

Now I'm no artist, I'm the first to confess that, but the tourism department commissioned real artists and graphic designers to design a new identity for the state.

This is what they came up with, the word Oklahoma and this logo.


What does the logo say about Oklahoma you ask?

Well the people who came up with it call it a "powerful identifier of our state…inspired by our heritage," the chevrons represent our military, and the white star represents the power of America, and is on our state seal.

I hesitate to point out the white star also represented the Titanic.

They said its energy is focused inward signifying Oklahoma as a hub at the center of Oklahoma.

The Lt. Governor and tourism officials laud the fact that it ONLY cost taxpayers about $100,000 after private donations are added in, and that's 8 times less than say, Colorado's logo, which I would submit is at least 8 times better than ours.

Add to that the branding website said "We started this place with a land run" completely skipping over the Native American tribes settling here first.

Also, they're encouraging agencies to use the tag line "Imagine that!" as part of the new brand.

Some people apparently can't "imagine that", they've collected 1,500 names on a petition to go back to the old brand.

I'm Kelly Ogle and that's My 2 Cents.