To most people passing by, Covington's Cycle City in Woodward just looks like a small motorcycle parts and sales business. But inside is where motorcycle magic happens, with some of the coolest custom creations on the planet.
For 19 years, Jerry Covington has led a team and business that's become world renowned.
"We always try to have the newest, coolest stuff out and stuff because that's what makes a business grow," Jerry said.
New and cool, don't even begin to describe Covington's motorcycles. Whether full on builds of their own line of bikes, or customizing Harley Davidson's, the motorcycles they make are amazing.
"We don't so much follow other people," Jerry said. "We kind of create our own stuff."
They do it with a concentration on quality, attention to detail and a focus on functionality.
"It can't just look good. It has to work," Jerry said.
Covington's has sold its custom motorcycles in just about every single state and to customers around the world, along with a list of accolades and international attention. 125 magazine feature articles, 50 magazine covers, and television shows on several cable networks.
Jerry Covington also has a big heart. Last year he donated a bike to auction off for my ride that raises money to feed hungry Oklahoma children. It brought in $50,000.
At any one time, they're working on about ten motorcycles. Some are simple, others are far more elaborate. Covington says no job is too big or too small. It all happens in Woodward, Oklahoma, with a little state pride going into each motorcycle.
Jerry said, "We're definitely proud of our town and proud of our state."
A Covington custom will run you anywhere from about $20,000 to six figures.