OKLAHOMA CITY - The busiest shopping day of the year is almost upon us, and while many will be looking for the best deal, there are some items you may want to avoid this Black Friday.

It is the calm before the storm at Quail Springs Mall in Oklahoma City. Soon, shoppers will be clamoring for the latest deals and steals.

It is the day retailers traditionally move from the red to the black, and there's no doubt, consumers will make out on those door buster deals.

"You have … guests who are absolutely in line for the door buster items," Target manager Colby Boyd said.

Everything is rock bottom on Black Friday, right? Not so fast, says consumer Website DealNews.com.

"We're constantly doing research on what categories are good to buy and when," said Lindsay Sakaraida, DealNews.com research director.

That research found 10 categories of things not to buy on Black Friday. Topping the list are toys and top-brand TVs.

"[Toys and TVs] are always popular items," Boyd said.

Also on the list are next year's calendars, Christmas decorations, jewelry, game consoles and winter apparel. So where are the deals?

"I pick up a lot of Blu-ray movies," said Sakaraida. "They get as low as $5."

DealNews said door buster deals are usually the best.

"We get our Christmas shopping done early," said shopper Bryan Barney. "Like all during the year."

Experts said keeping an eye on the sales ads before and after Black Friday can save some serious cash.

"During the holiday shopping season in general, there are over 20,000 discounts on toys that our guests can take advantage of," Boyd said.

For those battling the crowds, take advice from an avid shopper.

"I'm looking for the best deal no matter what," shopper Jodi Schein said.

The research said Black Friday is good for off-brand TVs, and toys are the cheapest right before Christmas.