You can trace Tamra Gould’s love of fashion back to her early years.
“There’s baby photos of me using my little sister as my first dress form, and I would make paper dresses," Gould said.
She has come a long way since then, and after graduating from college had a job lined up in New York City.
But when the pandemic pulled the runway out from under the fashion industry that offer was no more.
But out of the tatters, a new brand was born.
Tamra returned to her hometown of Edmond, and along with her husband Juan Aguilar, started her own clothing company, NASH Fashion.
It launched online on Christmas Eve.
“It was terrifying. Spending our life savings, purchasing all the industrial machinery," Gould said.
The company is named after Tamra’s great-great-great grandfather, the famous inventor Lewis H. Nash, who also inspired her senior collection.
Looking behind the seams at Nash, you’ll see it’s a two person show.
All their clothes are designed and handmade on site, with an emphasis on sustainability, by cutting out the manufacturer and putting every last inch of fabric to good use.
“The hangtags for our clothing are made from scraps. We don’t print paper," Aguilar said.
“I don’t want to add to the problem, I want to add to the solution," Gould said.
In a year that went from Prada to nada for Tamra and Juan, the newlyweds are now looking to reap what they’ve sewn.