In order to fully understand how the two top candidates for governor this year are impacting voters, SoonerPoll.com partnered with News9/Newson6 and performed a Dial Test of the candidates speaking at the From Now On debate held Thursday, October 11th. For this video presentation, Republicans are RED, Democrats are BLUE, and Independent voters are YELLOW.
What is a Dial Test? How it is conducted? And, how do I read/interrupt a Dial Test?
During this campaign, Kevin Stitt was worked hard to try and convince voters that, as governor, he should be given the ability to hire and fire the head of state agencies, and that this stands in the way of getting, Medicaid monies for example, into the state's rural hospitals and nursing homes. Unfortunately, this messaging does not move Democrat or Independent voters.
While Republicans respond favorably, Democrats and Independents may not respond as positively because the messaging is either too much "inside baseball" for most voters or they do not believe Stitt's reasoning for the change. His ideas here might best be suited as a pursuit once elected governor, but not necessarily a message needed or used to woo more moderate voters.
Towards the end of Stitt's remarks, he talks about what he believes is a structural or management problem standing in the way of Oklahoma becoming a top ten state. Independents fall even lower, below Democrats, as he remarks that these changes -- changes in more of the fashion of how a CEO would want to run a state -- would leave a lasting legacy.
Again, Stitt continues to work into his messaging his CEO background and proposed governing style that would reflect his corporate experience, but the dial test shows these messages are not moving Independent or more moderate voters toward him.
Read all of Bill Shapard's 'Dial Test' stories from the 2018 Oklahoma election:
Dial Test: Republicans, Independents Respond Well To Edmondson's Debate-Closing Remarkshttp://www.news9.com/story/39360504/dial-test-republicans-independents-respond-well-to-edmondsons-debate-closing-remarks
Dial Test: Stitt's CEO-Speak Doesn't Appeal Beyond Republican Basehttp://www.news9.com/story/39350810/dial-test-stitts-ceo-speak-doesnt-appeal-beyond-republican-base
Dial Test: Voters React To Stitt's Call To Appoint Agency Headshttp://www.news9.com/story/39366359/dial-test-voters-react-to-stitts-call-to-appoint-agency-heads
Dial Test: Edmondson Earns High Marks From Women, Independents On Education Fundinghttp://www.news9.com/story/39377490/dial-test-edmondson-earns-high-marks-from-women-independents-on-education-funding
Bill Shapard is CEO of SoonerPoll.com, Oklahoma’s only independent non-partisan polling firm, and the pollster of record for News9 and Newson6. In 2014, Nate Silver’s 538 rated SoonerPoll the best pollster in Oklahoma and among the top ten percent best pollsters in the nation. Bill is also a frequent contributor and on-air political expert for News9 and Newson6.