Tuesday, May 21st 2019, 5:05 pm
Get ready for a blast from the past. New Coke, one of the biggest marketing flops in American history, is returning as part of a promotional campaign tied to "Stranger Things," the popular Netflix horror series set in the 1980s.
Coca-Cola announced Tuesday on Twitter that it's bringing back the failed soft-drink in conjunction with the July 4 release of season three of "Stranger Things." New Coke was originally released in 1985 to replace the original formula of Coca-Cola but failed to make an impact on the soft-drink market, leading to "Coca-Cola Classic" to be rebranded and reintroduced into the market within three months of New Coke's disastrous release.
The video Coca-Cola tweeted of the infamous soft-drink features actors from the hit Netflix series, including stars Joe Keery, Finn Wolfhard and Gaten Matarazzo:
According to The Associated Press, the first New Coke cans will be available Thursday as part of a "Stranger Things" marketing campaign featuring upside-down themed vending machines. These vending machines will pop up in select cities this summer to dispense free cans of the failed soft-drink.
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According to The Associated Press, the first New Coke cans will be available Thursday as part of a \"Stranger Things\" marketing campaign featuring upside-down themed vending machines. These vending machines will pop up in select cities this summer to dispense free cans of the failed soft-drink.
","published":"2019-05-21T22:05:06.000Z","updated":"2019-05-22T00:31:50.000Z","summary":"Get ready for a blast from the past. New Coke, one of the biggest marketing flops in American history, is returning as part of a promotional campaign tied to \"Stranger Things,\" the popular Netflix horror series set in the 1980s. Coca-Cola announced Tuesda","affiliate":{"_id":"5cc353fe1c9d440000d3b70f","callSign":"kwtv","origin":"https://www.news9.com"},"contentClass":"news","createdAt":"2020-01-31T18:55:12.143Z","updatedAt":"2022-03-30T20:52:19.674Z","__v":2,"show":true,"link":"/story/5e347810527dcf49dad724ed/new-coke-is-back-because-of-netflixs-hit-show-stranger-things","hasSchedule":false,"id":"5e347810527dcf49dad724ed"};March 22nd, 2024
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