Macho men cruise the Web, not the mall - - Oklahoma City, OK - News, Weather, Video and Sports |

Macho men cruise the Web, not the mall

Posted: Updated:
Men can now view how pants will fit by looking online instead of visiting stores. Men can now view how pants will fit by looking online instead of visiting stores.

By Kirsten McIntyre, NEWS 9

Retailers are noticing that men have a different approach to shopping.

Some men like shopping online because it's easy to spot deals and offers a convenient checkout.

"I don't spend a lot of time when I'm shopping," online consumer Scott Schultz said. "It's focused on what I need, and I know exactly what I need."

According to retail analysts, shopping men are focus and decisive. Research shows men tend to make decisions faster, return 10 percent less items, and spend $900 more per quarter on average than women.

"Retailers who have products that they are, that men are interested in, will absolutely want to tailor experiences to their sensibilities," said Patti Freeman Evans, spokeswoman for Jupiter Research.

Retail Web sites try to attract and keep male customers with moving model, showing off the fit of pants, or a decrease in the time it takes for images to load.

"Who has the time anymore? I mean, if you're not working, you're busy with your family, or if you're not with your family, you're trying to get other things done," Schultz said.

Gerald Barnes, the head of the online division at Neiman Marcus, said the changes are getting results. "We can tell that they like it because the areas that we've directed attention to are solidly ahead."

Analysts expect to see more sites catering to the masculine demographic.

It's not just online.

Analysts said retailers are focusing on marketing toward men in other areas as well. This spring, Neiman Marcus will send out its first ever catalog designed exclusively for men.

Powered by Frankly
News 9
7401 N. Kelley Ave.
Oklahoma City, OK 73111 is proud to provide Oklahomans with timely and relevant news and information, sharing the stories, pictures and loves of Oklahomans across our great state.
All content © Copyright 2000 - 2018 KWTV. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.