High-Tech Truck Brings NBA Finals To The World

The NBA Finals are being broadcast to 215 countries that speak 47 different languages.  To do that, the NBA is using a massive truck, with a lot of equipment and people.

Wednesday, June 13th 2012, 10:22 pm

By: News 9


The NBA Finals are being broadcast to 215 countries that speak 47 different languages.  To do that, the NBA is using a massive truck, with a lot of equipment and people. 

The NBA says the emergence of new technology and social media more than a decade ago caused an explosion in the NBA's world popularity.  Right now 278 million people around the world follow the NBA through social media alone. 

Matt Brabant directs the NBA's International Media.

"With the advent of digital technology, social media and Facebook, it has taken it to another level," Brabant said.

The truck is responsible for sending the NBA Finals to 215 countries around the world that speak 47 different languages.

logo

Get The Daily Update!

Be among the first to get breaking news, weather, and general news updates from News 9 delivered right to your inbox!

More Like This

June 13th, 2012

March 22nd, 2024

March 14th, 2024

February 9th, 2024

Top Headlines

May 10th, 2024

May 10th, 2024

May 10th, 2024

May 10th, 2024