High-Tech Truck Brings NBA Finals To The World - News9.com - Oklahoma City, OK - News, Weather, Video and Sports |

High-Tech Truck Brings NBA Finals To The World

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Right now 278 million people around the world follow the NBA through social media alone. Right now 278 million people around the world follow the NBA through social media alone.
OKLAHOMA CITY -

The NBA Finals are being broadcast to 215 countries that speak 47 different languages.  To do that, the NBA is using a massive truck, with a lot of equipment and people. 

The NBA says the emergence of new technology and social media more than a decade ago caused an explosion in the NBA's world popularity.  Right now 278 million people around the world follow the NBA through social media alone. 

Matt Brabant directs the NBA's International Media.

"With the advent of digital technology, social media and Facebook, it has taken it to another level," Brabant said.

The truck is responsible for sending the NBA Finals to 215 countries around the world that speak 47 different languages.

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