By Samantha Hayes, CNN/NEWS 9 Contributor
WASHINGTON -- It's now less than a month away from mid-term elections and campaigns are getting dirty, but an Oklahoma man is helping voters all across the country make up their minds.
The man behind several campaign ads is Fred Davis from Tulsa. Davis lives in Hollywood and his special brand of theatrics-meets-politics has made him the go-to guy for Republican campaigns, both big and small.
One of Davis' ads may have contributed to Sen. John McCain's victory in the Republican primary in Arizona, which proved to be the toughest fight he has seen in a long time to defend his Senate seat.
Davis told CNN and Time Magazine that he was forced into the business at age 19 when his father died unexpectedly, and he had to take over the family's public relations business. Davis was in drama school in college at the time and never graduated. His first political client was his uncle Jim Inhofe, who was running for Senate in 1994.
Davis said the secret to his ads is to not start with a message, but to start with what will stand out and be remembered.