A controversial billboard encouraging young women to earn money by finding a "sugar daddy" got pulled immediately after our story aired last month. Now, a non-profit that first criticized the racy message is responding with an ad of its own.
The controversial billboard promoted financial flings where girls have relationships with men for money. Anti-human trafficking group, No Boundaries, put up a new billboard that illustrates why they think it's a bad idea.
The billboards look similar, but the messages are quite different.
In July, anti-prostitution activist, Brian Bates, exposed the ad calling it a recruitment tool for prostitution. The criticism led to public outrage.
No Boundaries called on the billboard company to remove the controversial ad.
The billboard company, Vital Outdoor, responded by taking down the ad that encouraged students to get a sugar daddy and in turn. The company donated its space to a more positive message.
So with a new sign, No Boundaries launched the campaign, neverforsale.com. And the non-profit hopes it will show students why it opposes the initial advertisement and why they should, too.
No Boundaries says Attorney Scott Adams and associates donated the design and print for this billboard, and it will now be made available to groups in other states where theses controversial ads have been banned.