Victoria's Secret's 'Perfect Body' Campaign Angers Many

Tuesday, November 4th 2014, 10:14 am
By: News 9

Victoria's Secret is coming under fire for its latest ad campaign.

It celebrates "the perfect body," but many are calling it "irresponsible" and say it does little more than heap shame on women. The ad has apparently angered people so much to the point there's now a petition asking Victoria's Secret to apologize. 

The ad features supermodels dressed in lingerie with the words "The Perfect 'Body'" written across them. It is supposed to boost the retailer's "Body" lingerie ad, but many say it sends the wrong message.

There's now an online petition against the ad on So far, more than 22,000 people have signed it.

Those against the ad say they want Victoria's Secret to change the wording in their advertisement to something that "does not promote unhealthy and unrealistic standards of beauty."

The ad has captured the attention of other retailers. Underwear company "Dear Kate" has come up with its own ad. It features women of all body types with the words "The Perfect Body" placed across them.