Black Friday may serve as the traditional kickoff to the holiday shopping season, but that's not necessarily when you'll find the best prices.
In fact, experts say you're better off waiting until closer to the December holidays for some products. To be sure, there'll be bargains to be found on Black Friday, but your best option on that day might be "doorbusters" — items with super-low prices that retailers dangle to convince you to shop with them — and products that could sell out, such as popular toys.
This year may prove to be a particular challenge for shoppers given the tight window between Thanksgiving and Christmas. Because Thanksgiving falls six days later this year than in 2018, shoppers will have fewer days to hunt for holiday bargains.
Consumers may be wising up to the fact they can get better bargains on days other than Black Friday. For instance, 35% of consumers intend to shop on Black Friday this year, down from about 39% in 2015, according to data from PwC. About half of consumers said they'll finish their shopping after Black Friday, PwC reported.
Read on for some expert advice on what products to look for come Black Friday — and when to wait for better bargains.