Despite the backlash, the husband fromdecided to give his real-life girlfriend a Peloton bike for Christmas. It seems to be going better for him already.
Actor Sean Hunter shared a photo on Instagram of himself and his girlfriend, Cassidy Baras, as she tested out the new bike, which came complete with a Christmas bow. It's not clear whether he paid for the bike himself or was gifted it by the brand.
"Here's hoping this goes over better the second time," Hunter wrote. "Merry Christmas to my actual girlfriend (pls don't leave me)."
The gift appeared to be the perfect response to the unrelenting vitriol unleashed over the viral advertisement.
In the original ad, a husband surprises his wife with the indoor bike on Christmas. She then awkwardly documents her year-long fitness journey, culminating in a video blog of her progress that she presents to him the following year.
The ad garnered an immense amount of criticism online, with people slamming it as sexist and classist and accusing the company of promoting an unhealthy body image.
The spot was intended to "celebrate that fitness and wellness journey,"in response. But the criticism took its toll: The high-end exercise equipment maker in market value after the ad went viral.
The actress in the ad, Monica Ruiz, had her own epic response to the backlash, tweeted out the ad, saying "Exercise bike not included."for Ryan Reynolds' Aviation Gin brand, seemingly drinking away her troubles. Ryan Reynolds
Neither Peloton nor Sean Hunter immediately responded to CBS News' request for comment.