More than a week after the state unveiled its new brand, the Oklahoma City Chamber and Convention and Visitors Bureau is launching its own new tourism brand.

The bureau said the “modern frontier” campaign combines Oklahoma City’s past while also focusing on the future.

“We have a wonderful history and heritage here and we wanted to have a nod to that, certainly to our Native American heritage, to our western heritage,” Destination Marketing Vice President Lindsay Vidrine said. “Then do something that was also aspirational and future oriented

Vidrine said the Oklahoma City of today is very different than the Oklahoma City of 10 or 20 years ago. She said its important people know that.

“Things that came to mind were things like open, and collaborative, energetic, those are really the messaging we built the campaign around,” Vidrine said.

Vidrine said the research and branding cost about $40 and was done by a local company. The convention and visitors bureau is funded through a hotel tax.

Lindsay said new Oklahoma City attractions call for an updated message.