Back to School Shopping Trends
Preparing for a new school year is an exciting time, but it can also be daunting. Luckily, Lifestyle expert Justine Santaniello partnered with Target to help find everything you need for students of all ages, whether they’re in elementary school or heading off to college.
Trends for elementary school kids include personalization. More than ever, kids want to express themselves and show off their personalities in their gear and supplies. Target has a ton of great brands to choose from like their exclusive Cat & Jack that has everything from backpacks and clothing to lunch kits and accessories. Another trend is licensed gear and supplies inspiring kids to head to class with their favorite movie characters and superheroes. One big trend this year is all about foodspiration! Now kids can choose their back to school items that are in the shapes of their favorite treats like donuts, ice cream and pizza. Check out brands like Yoobi!
For college, because most dorm rooms are small and students will want to make the most of the space with products that are multi-functional. Check out sheet sets that come with side pockets for phones and books or organizational carts like those from Target’s Room Essentials Collection. Also, find on-trend décor pieces to make the space their own from brands like Threshold and Xhilaration. Target understands the importance of sleep for college-aged students so they teamed up with Casper, the innovative online mattress retailer to create two new exclusive back to college items, the Layer – made to layer on top of a dorm mattress for an instant comfort upgrade, and the Lounger – a convertible seat for relaxing and studying. It’s also key to provide college students with the right tools to keep them organized and on track. Brit + Co created an exclusive collection for Target of colorful and beautifully designed planners and accessories to do just that!
Here’s something really cool! If parents prefer to shop online, head to Target.com for an amazing tool called School List Assist which matches the student’s school’s supply list with items on the website. With one click, add everything from your list to your cart, and then instantly purchase –all you need is a zip code to get started. It doesn’t get easier than that.
When it comes to shopping in-store, Target is color-coding their school supplies wall this year to match the way teachers create their lists with specific color folders and notebooks for each subject.
Be sure to check out Target.com and your local Target store for inspiration and to help check everything off your list!