Sooners' Big Win Means Big Bling for OU Fans

While Sooner fans are celebrating Saturday's Bedlam win, a special few OU faithful are celebrating a big win for their wallets.

Saturday, November 28th 2009, 8:10 pm

By: News 9


By Jon Jordan, NEWS 9

NORMAN, Oklahoma -- While Sooner fans are celebrating Saturday's Bedlam win, a special few OU faithful are celebrating a big win for their wallets.

About 80 customers of Mitchell's Jewelry in Norman will be getting their jewelry for free after the business held a promotion that if OU held OSU scoreless during the first half, customers who bought jewelry would get it for free.

The promotion lasted two weeks and up to 30 minutes prior to the game. Those fans who bought their jewelry from the store during the promotion will be getting their money back.

Newt Mitchell, Mitchell's Jewelry owner, said just seconds after the first half ended he was already hearing from excited customers.

"We were at the ball game and there were people coming up to us in the bathroom and the concession area. They're livid. They just can't believe it," Mitchell said.

Kristi Cain was one of the lucky Mitchell's Jewelry winners.

"I didn't think it was going to work out for me, not at all, but I figured it couldn't hurt. We had to get the wedding band anyway," Cain said.

Mitchell said the promotion was a win for both his business and his customers.

"What this does is to get the customer who were going to buy something for Christmas and get them to buy it early," Mitchell said.

Mitchell said the biggest winner bought $15,000 worth of jewelry.

In anticipation that the Sooners actually held the Cowboys Saturday, Mitchell said he took out an insurance policy for the jewelry he sold.

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